Discovery+ is bringing an ad-lite version of its service to the U.K. and Ireland, giving advertisers more opportunities for advertising with its new ad-lite service coming to the U.K. Discovery plus UK will give viewers a cheaper, ad-lite option to the one currently available in the U.K. and Ireland, while still offering all of the same content to users. A standard subscription costs £4.99 monthly, while an ad-lite version can be purchased for £3.99 per month. The Ad-lite version is priced lower to accommodate and warm up the subscribers to the new offering, at a time many viewers are opting and paying higher for channels that do not host adverts.
To defend the use of adverts, adverts are a staple of our lives. We turn on the TV, pull up a chair, and let them wash over us as we wait for the next episode of our favorite show. But did you know that adverts can be more than just a way to sell products?
Discovery+ is bringing a new ad-lite version of its service to the U.K. and Ireland.
The channel will be its first ad-supported premium offering in the region, which means it will have advertising on all channels or programs at all times. It’s expected that the channel will have commercials during programming that have been produced with an eye toward attracting advertisers and viewers by both giving them value for what they need.
Why would Discovery Plus UK think of screening adverts? Well to think about it, Adverts are a great way to kill time, and they’re also a great way to learn about new products. They can be really funny, and they can be really emotional too.
To watch an advert is like having your own personal amusement park; you get to choose which ride you want to go on! You’ll be surprised by how many different types of ads there are out there: from those that show us how our pets love us (or hate us), through the ones with clever jokes or amazing soundtracks.
The channel will be one of the first ad-supported premium offerings in the region.
The addition of Discovery+ is also significant because it marks a unique time that an ad-supported version of Discovery has been licensed in any part of Europe.
Discovery+ will give viewers a cheaper, ad-lite option to the one currently available in the U.K. and Ireland, while still offering all of the same content to users.
The channel will be its first ad-supported premium offering in the region and will allow broadcasters to reach viewers who might not have been able to access it before because they were paying for an expensive subscription package or were using an antenna that didn’t work properly with their device (like those old rabbit ears).
The ad-lite version of Discovery+ will give advertisers more access to viewers
In addition to offering advertisers more access to viewers who are at home due to lockdowns for COVID-19, but may not be interested in watching ads as much as in previous years because they’re working from home, the ad-lite version of Discovery+ will also give advertisers an opportunity to target individuals who don’t have access to traditional TV.
The ad-lite version of Discovery+ will give advertisers more access to viewers who are very ok and pleasantly interested in watching adverts which offer creative and entertainment value.
Discovery+ will focus on providing consumers with value as well as generating additional revenue by screening adverts to subscribers on an intermittent basis in order to keep the service flexible and appealing for both audiences and advertisers.
The ad-lite version of Discovery+ will give advertisers more access to viewers who are regular subscribers but may not be interested in watching ads as much as in previous years because they’re working from home. This is because there are fewer people watching TV shows on their phones or tablets (and thus less demand for advertising).
Adverts are more than just a way to sell products. They can be funny, emotional and controversial. The good ones will make you think about what the product does for you – and then maybe even buy it!
Adverts can also encourage people to do things they wouldn’t normally do because of their message or emotion behind it. This is something that advertisers use all the time when they want us to “get out there” and buy their stuff!
Discovery+ is giving brands more opportunities for advertising with its new ad-lite service coming to the U.K.
The channel will be its first ad-supported premium offering in the region, offering viewers access to content from the best shows such as Planet Earth Series (2016), Duffs Happy Fun Bake Time (2021) and the Mighty Underdogs (2021) among many others shows to choose from at a much cheaper cost.
Conclusion
With Discovery’s new ad-lite version coming to the U.K. brands have more opportunities for advertising with its new service. The channel will focus on providing consumers with value as well as generating additional revenue by screening adverts to subscribers on an intermittent basis in order to keep the service flexible and appealing for both audiences and advertisers.
